Value Your Privacy? Borders Didn’t.

Consumer Reports says that a federal bankruptcy court allowed Borders Bookstores to SELL customers’ contact information and purchase history (including info from one of its prior iterations, Waldenbooks) to BARNES AND NOBLE.

Read the Consumer Reports piece here.

Congratulations. You’re now a COMMODITY, not a customer.

Don’t like that idea? Then visit this link to scrub your info. But you’ve got to OPT OUT by October 29, 2011.