Jeff Bezos has done it again; he’s added even MORE value to Amazon.com.

The first color Kindle, the Kindle Fire, ships November 15, 2011.

And as of November 3, 2011, Amazon Prime members can borrow a Kindle book a month, free of charge, through the Kindle Lending Library.

Amazon Prime is a $79 per year Annual Subscription that used to offer “nothing more” than free two-day shipping of any eligible product from Amazon’s huge inventory. THAT was a great deal in itself.

But starting in the Spring of 2011, Amazon started offering selected movies for unlimited video streaming as a perk for Prime Members. And the library of movies and TV shows has been ever-expanding since, including some newer acquisitions from ABC TV, Fox, and PBS.

Click Here to learn more about the Kindle Lending Library.

Go Amazon!